less options creative designs not as “fun” as logomarks.don’t fit every location-logomarks tend to be more compact.can provide information about the company.allows opportunity for puns and wordplay.comes across as traditional and classic (so be sure that’s what you’re going for).In fact, you could argue that they’re harder to design than logomarks: both require design choices like composition, sizing and color, but logotypes also have to deal with typographic choices on top of that. Black, bold letters suggest a strong and stable brand, but colorful, loopy cursive letters suggest a more fun and casual company.ĭon’t make the mistake of thinking logotypes are “easier” than the other options. The success of a logotype depends on how well the typographic style matches the brand’s identity. A logotype tends to promote name recognition, and is associated with more traditional and formal approaches to branding. Logotypes encompass all logos that involve text or letters, whether the company’s name, initials (monograms), or sometimes a person’s signature. Now that we cleared up the difference between logotypes and logomarks, let’s get into the nitty-gritty: the pros and cons of each, which kinds of brands should use them, and how to design them best. And when asked which one you want, remember you can choose more than one, depending on where and how you plan to use your logo. So, to sum it up, when you see “logotype” think “text,” when you see “logomark” think “picture,” and don’t forget that they can be combined. By having multiple logos, you can select the best one for wherever you put them. For example, the same company might use a logotype for their email letterhead, a logomark for the corner of their mobile website and a combination for a giant street billboard. A trend known as variable or responsive logo design recommends having different logo variations depending on where they’re located. It’s also worth noting that recently companies are using more than one logo. In fact, logo trends seem to favor experimental hybrids that can’t be pigeon-holed as one or the other. Some logos have text that forms a picture. A lot of logos have both text and a picture. Where it gets confusing is when the lines between them blur. The name can be designed in a picturesque or stylistic font, but at its heart it’s still just text. So, when a designer asks whether you want a logotype or a logomark, they’re really asking if you want a text logo or a picture logo. Logotypes are also often referred to as wordmarks or lettermarks, while logomarks are also known as pictorial logos or logo symbols.Įxamples for logotypes include Visa, Coca Cola or Google. The general term logo refers to all marks that represent a brand. What’s the difference between a logotype and logomark?Ī logotype is a logo centered around a company name or initials, while a logomark is a logo centered around a symbolic image or icon. Is it a logotype or a logomark or both? This logo has different variations. Plenty of people are just as confused as you-enough folks to justify us writing an entire article about it! If you’re planning a logo design or logo redesign, take a quick glance below to see if your brand would benefit more from a logotype or logomark, and why. If you don’t know the difference between a logotype and a logomark, don’t feel bad. After all, what’s the difference, aren’t they both just logos? You might as well choose between a diffendoofer or a grickily gructus. “Do you want a logotype or logomark?” It’s one of the first questions you need to ask yourself when looking for a logo, because it has huge ramifications on branding, but it’s also a question that tends to stump people.
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